Those that understand their own unique physical attributes and how to dress them successfully - get it!
Style and personal grooming is not something you can buy off the shelf and adopt, it is something unique to you.
A personal style and grooming session will help you to become more confident, impactful and hence memorable.
Keeping abreast of fashion, but being mature enough to know what suits you and what won't, will ensure your style is current and not outdated or repetitive yet flattering.